Billboard paper is a strong, durable, semi-impermeable material which is especially difficult to recycle due to its high ink content. But Jos van de Meulen found that unused billboard posters from test-prints can gain functionality by re-thinking its form and taking advantage of its properties.

The outcome is this colourful and surprisingly sturdy paper bag that can be used at the office as paper bin or at home as a laundry basket.

Exclusivity of this product is twofold; no two paper bags equals in pattern, and it was designated by Time magazine one of the Best Design of 1996